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EV charging for Worthing’s new luxury seaside apartments

Case Study: Bayside Apartments by Roffey Homes 

Providing discreet, convenient electric vehicle charging for residents at Bayside Apartments.  

Project Overview

Bayside Apartments are a new luxury development by Roffey Homes, comprising 141 homes positioned in a prime location on Worthing’s seafront. 

Roffey Homes issued a direct award to Connected Kerb (CK) for the installation of 11 residential charging points in its underground car park – two being publicly available for visitors and nine for residents who had requested charging points near their private parking bays during the home-buying stage.  

The project aims to aid residents and visitors currently requiring charging access and encourage further electric vehicle (EV) uptake across the development.  

The challenge: installing discreet, reliable residential charging infrastructure that supports current EV drivers and incentivises further adoption among residents 

Of late, considerable number of charging solutions have been emerging on the market, all with differing capabilities, functions and speeds.  

Navigating the ever-expanding smorgasbord of charging points is often a task in itself and selecting the correct solution is crucial for successful utilisation rates and user satisfaction 

Roffey Homes sought car park charging infrastructure that was discreet, durable and easy to use. The right solution would high spec with a long lifespan and be flexible to future technologieswith minimal ongoing maintenance and operating costs 

The solution also needed to be easily scalable and able to load manage across charging points using the building’s existing electrical supply.  

The solution: installing discreet infrastructure to provide reliable charging for residents and visitors, while generating a return on investment 

Roffey Homes selected Connected Kerb to install its discreetlong-life charging infrastructure, opting for its durable wall-mounted socket, the Limpet.  

For an underground car park landscape, the unique design of the Connected Kerb system sees most charging components sitting hidden within existing cable trays. Only the durable sockets, which are partially made from recycled vehicle tyresare visible. This results in a discreet deployment, crucial for landscapes where the aesthetic is sufficiently important.  

The innovative design and mindful deployment method result in quick maintenance or repair times, meaning charging point uptime is optimised. It also means upgrades in charging technologies can be added with ease in the future.  

Connected Kerb's software and load management capabilities allow the building manager to implement bespoke charging strategies for residents and visitors. The back-end dashboard enables efficient management of tariffs, users, billingreporting and more.  

For residents and visitors, utilisation is simple; accounts and charging sessions can be managed seamlessly through the Connected Kerb app.  

Further, Connected Kerb worked with Roffey Homes to provide educational collateral to incoming residents. For those who had not yet requested a charging point, information was provided on the benefits of switching to EVs, as well as details on how to request a charging point near their allocated parking bay.  

Offering more than solely EV charging, Connected Kerb's solution also supports a wealth of future add-ons, including Wi-Fi and Internet of Things (IoT) technologies – namely air quality, environmental and parking sensors. These, along with upgrades in charging technologies, like wireless charging, can be added with ease to existing sites once available and requested by the client.


The installation at Bayside is an example of how high-spec charging infrastructure can be provided for residents and visitors without compromising the surrounding aesthetic of the development and while maintaining user experience 

As a developer, installing future-proofed charging infrastructure that is convenient and sustainable will enrich the customer experience. Doing so at the construction phase and using the building’s existing power supply will also drastically reduce costs.  

It is beneficial for developers to consult with charging point providers during the early planning stages to understand charge point requirements. This will help to avoid incurring unnecessary costs further into the project where charging points are treated as an afterthought or by attempting to retrofit.